Women of Wrestling, aka WOW, is a professional wrestling promotion founded in 2000 by David McLane, previously the founder of Gorgeous Ladies of Wrestling. It is based in Los Angeles, CA. Using a similar format of character driven performers, with names befitting a comic book series, such as Jungle Grrrl, an inmate tag-team complete with orange jumpsuits named Caged Heat, a Hollywood starlet named Lana Star and the Persian Princess, WOW launched a series of syndicated programs in the 2000-01 television seasons in 102 TV markets.
WOW programs were able to stand out from other wrestling programs by offering television viewers and live event audience an all female troupe of performers who played campy villains and heroines in all sizes and nationalities. By being the only entertainment source of its kind, WOW captured a strong adult demographic following with its primary audience, the male television audience (18–49 years of age) generating 25% higher ratings than its secondary audience of young women (18-24), teens, and tweens (7-12).
In December 2014, WOW! announced their official re-launch into digital media in 2015 after initially reopening in 2012. Marketed as “WOW Superheroes” Its characters are empowered women from all different backgrounds and professions. It will feature the likes of the longest-reigning WOW Champion Lana Star, as well as indie talents like Candice LaRae, Amber O’Neal, and Santana Garrett (TNA’s Brittany). If they reach 100+ followers on Twitter and 100+ subscribers on Youtube, they will release a full playlist of videos ahead of the February 1st premiere, as well as a torrent full of never-before-seen photos!